Applied dimensionality

I just thought that it'd be nice to have a built-in url shortener (like tinyurl or is.gd) for Cognos Reports.
It's not always possible to apply html tags while sending a report link to a colleague, so such a simple thing would help me a lot.
Such an url shortener can be added as an external j2ee application even now, but a built-in feature is better.

Am I missing some nice&simple way to send links to reports?